Client Overview

SkyFit Studios is a boutique fitness brand with ten locations across major cities in the Midwest. Founded in 2015, they specialize in hybrid fitness experiences, combining in-person training with live-streamed and on-demand classes. While their physical studios were thriving, their digital platform lagged behind.

Challenge

SkyFit Studios encountered several digital fitness challenges:

• Outdated streaming platform with limited interactivity

• Poor user engagement during virtual classes

• No community features to foster accountability and retention

• Fragmented membership system between online and offline experiences

• Limited mobile functionality for class booking and video playback

Our Approach

We designed a full-scale digital transformation strategy:

• Platform Upgrade: Migrated to a scalable fitness platform that supported live chat, real-time performance tracking, and seamless class streaming.

• Interactive Design: Enhanced the virtual class interface with live feedback, progress badges, and social features.

• Community Hub: Built an online community where members could join challenges, track progress, and connect with trainers.

• Membership Integration: Unified memberships across physical and digital studios, offering one login and synchronized benefits.

• Mobile App Launch: Developed a custom app for iOS and Android for booking, streaming, and personalized workout recommendations.

Results (After 6 Months)

180% increase in digital class attendance

• 130% growth in mobile app usage

• 50% boost in overall membership retention

• 70% reduction in customer support tickets related to streaming issues

• 90% increase in cross-channel engagement (online + offline)

Key Takeaway

A strategic digital transformation that blends interactive design, community-building, and mobile accessibility can elevate boutique fitness brands, driving stronger engagement and loyalty in an increasingly hybrid world.