Client Overview

MuseoConnect is a digital platform that partners with independent museums and galleries across Europe. Founded in 2016, their mission is to make art and cultural heritage accessible online through immersive virtual tours, curated collections, and educational content. While their in-person exhibitions were thriving, their online presence wasn’t reaching its full potential.

Challenge

MuseoConnect encountered several digital engagement challenges:

• Outdated website with slow loading times for high-resolution images

• Poor navigation across exhibitions and collections

• No personalization for visitors with different interests

• Limited ticketing integration for hybrid events (online + onsite)

• Weak mobile experience for virtual tours

Our Approach

We developed a holistic cultural-tech strategy:

• Platform Modernization: Migrated to a high-performance platform optimized for large media files and 3D content.

• Immersive Redesign: Built a visually striking interface with intuitive exhibition navigation and enhanced storytelling.

• Personalized Curation: Implemented recommendation engines suggesting artworks, tours, and events tailored to user interests.

• Ticketing Integration: Unified ticket sales for both in-person and online events in one seamless system.

• Mobile-First Virtual Tours: Launched a mobile app featuring AR/VR experiences and offline access for travelers.

Results (After 6 Months)

210% increase in virtual tour participation

• 170% growth in mobile app downloads

• 60% rise in hybrid event ticket sales

• 50% longer average session time on the platform

• 90% increase in repeat visitors

Key Takeaway

Cultural institutions can dramatically expand their reach by embracing digital-first strategies that blend immersive design, personalization, and hybrid accessibility — turning art enthusiasts into loyal, engaged communities.