Client Overview

NovaLearn is an edtech startup providing AI-powered learning tools for high school students. Founded in 2018, the company develops adaptive study platforms that personalize lessons based on each student’s strengths and weaknesses. While their classroom adoption grew quickly, their direct-to-student platform was underperforming.

Challenge

NovaLearn faced several digital adoption challenges:

• Outdated learning portal with clunky navigation

• Limited gamification features to keep students engaged

• Lack of personalized dashboards for progress tracking

• Poor integration with mobile devices used by students

• Inefficient onboarding process for new learners

Our Approach

We created a comprehensive digital platform overhaul:

• Platform Migration: Shifted to a modern, scalable learning management system with real-time analytics.

• Engagement Design: Introduced gamified elements such as badges, streaks, and progress milestones.

• Personalized Dashboards: Built adaptive dashboards showing individual progress and study recommendations.

• Mobile Optimization: Designed a responsive mobile-first interface and native apps for both iOS and Android.

• Seamless Onboarding: Streamlined account creation and guided tutorials to reduce student drop-off.

Results (After 6 Months)

190% increase in active student users

• 140% growth in average study session length

• 50% increase in test score improvements across users

• 65% reduction in new user churn

• 85% boost in subscription renewals

Key Takeaway

By combining gamification, personalization, and mobile accessibility, edtech startups can drive higher engagement, stronger learning outcomes, and long-term student loyalty.